MINI Cooper Interface Redesign

MINI COOPER with a new interface and functions will approach to their customers by introducing a different meaning of "luxury." They will provide a luxurious, exciting car experience not only with their high technologies and simple interfaces, but also with a reasonable price to their customers.

Client:
MINI

My Role:
UX/UI, Prototyping, Rebranding

Brief

Redesign interfaces of a luxury car brand.

Approach

Re-think about what "luxury" means and its definition. Also, find out problems of the current interfaces and improve them.

Target

MINI Cooper drivers.

Design Process

Definition

What ‘Luxury’ means?

1. An inessential, desirable item that is expensive or difficult to obtain

2. The state of great comfort and extravagant living

Insight

If you feel satisfied with what you already have, that is interpreted as “luxury” although it is not expensive in price.

Design Concept & Goal

Not only make riders safe, but also make them feel luxurious and have fun when they get on this car.

Problems of the Current Interfaces

Complicated overall visual

There are too much information in a small square screen in the middle with small typography/font sizes.

Confusion

It has In-cohesive colors of a LED ring which makes confuse drivers.

Outdated function

There are still a lot of manual buttons compared to other cars’ interactive touch screens.

Solutions

Condense and make information simple with new icons or images in a larger, circle screen
Make typography/font sizes bigger and more noticeable sizes for the drivers

Use a cohesive color of a LED ring by indicating only at the important moments

Include a new function of self-driving system to protect riders from using interactive screens
Redesign interface as a touch sensitive/interactive screen
Add new features such as add favorite places, add Snapchat function to enhance drivers’ interesting and satisfied experiences in the car

Visual Identity

Use Case

< Chloe’s group >

Chloe owns a new MINI
Chloe and her friends live in Santa Monica, CA
They are having friends trip to Santa Monica Beach

User Scenario

Interface Design

Vehicle Info
Drivers can find MINI's information and also check the vehicle's status.

Navigation
Having a list of their favorite places, drivers can easily search places with an option of call to the destination such as a restaurant. If there is any emergency or alert ahead like accidents or working man, it warns drives with flickering color light.

Multimedia - Music
When drivers listen to a song, its album cover spins depending on the tempo of the music. However, for the safety reason, the spinning occurs only when the car is stopped in order not to interfere the drivers.