MINI Cooper Interface Redesign

MINI COOPER with a new interface and functions will approach to their customers by introducing a different meaning of "luxury." They will provide a luxurious, exciting car experience not only with their high technologies and simple interfaces, but also with a reasonable price to their customers.

 

Client:
MINI


My Role:
UX/UI, Prototyping, Rebranding

 

 

Brief

Redesign interfaces of a luxury car brand.

Approach

Re-think about what "luxury" means and its definition. Also, find out problems of the current interfaces and improve them.

Target

MINI Cooper drivers.

 

 
Design Process
Design process.jpg
Thumbnail.jpg
 
 
Definition

What ‘Luxury’ means?

1. An inessential, desirable item that is expensive or difficult to obtain

2. The state of great comfort and extravagant living

 
 
article.jpg
 
 
Insight

If you feel satisfied with what you already have, that is interpreted as “luxury” although it is not expensive in price.

 
 
mini logo.jpg
 
 
Design Concept & Goal

Not only make riders safe, but also make them feel luxurious and have fun when they get on this car.

 
 
Problems of the Current Interfaces
13491309085_360c3a43bd_c.jpg

Complicated overall visual

There are too much information in a small square screen in the middle with small typography/font sizes.

dece6e16c7e24842953d4841e31b1b71.gif

Confusion

It has In-cohesive colors of a LED ring which makes confuse drivers.

Mini-Cooper-2015-1600-91.jpg

Outdated function

There are still a lot of manual buttons compared to other cars’ interactive touch screens.

 
Solutions
solution1.jpg
  • Condense and make information simple with new icons or images in a larger, circle screen

  • Make typography/font sizes bigger and more noticeable sizes for the drivers

LED-light.gif
  • Use a cohesive color of a LED ring by indicating only at the important moments

interactive screen.jpg
  • Include a new function of self-driving system to protect riders from using interactive screens

  • Redesign interface as a touch sensitive/interactive screen

  • Add new features such as add favorite places, add Snapchat function to enhance drivers’ interesting and satisfied experiences in the car

 
Visual Identity
Visual identity.jpg
Use Case

< Chloe’s group >

  • Chloe owns a new MINI

  • Chloe and her friends live in Santa Monica, CA

  • They are having friends trip to Santa Monica Beach

use case.jpg
 
User Scenario
 
user scenario.jpg
 
girls+in+the+car.jpg
 
Interface Design
 
 

Vehicle Info
Drivers can find MINI's information and also check the vehicle's status.

 
Vehicle-Info-(Converted).gif
 
 

Navigation
Having a list of their favorite places, drivers can easily search places with an option of call to the destination such as a restaurant. If there is any emergency or alert ahead like accidents or working man, it warns drives with flickering color light.

 
Navigation-(Converted).gif
 
 

Multimedia - Music
When drivers listen to a song, its album cover spins depending on the tempo of the music. However, for the safety reason, the spinning occurs only when the car is stopped in order not to interfere the drivers.

 
Multimedia_Music-(Converted).gif
 
 

GoPro
With embedded GoPro cameras in MINI, passengers and drivers can record their memorable scenes and save the moments for later. 

 
car cameras.jpg
GoPro.gif
 
 
Updated Functions of MINI Cooper
 
Functions.jpg
 
 
Sketches
 
sketches.jpg