Corteva Agriscience - Farmfluencer Contest

Corteva Agriscience is partnering with 4-H to support the Agriculture community and get the next generation of farmers excited to keep growing. Together, we want to find passionate young people who want to help put a new face to agriculture.

We’re asking them to provide a 2-minute snapshot into their lives as modern day farmers. We want to provide a platform for young people worldwide to help re-establish modern perceptions of farming via their personal stories. Through this partnership, Corteva Agriscience will position itself as a new kind of agriculture company for a new kind of farmer.

Client:
Corteva

My Role:
Microsite and Emails: User research, UX (Wireframe, User flow, User journey, Sitemap), Prototyping

Brief

Create a microsite for a video film contest for our young target. In order to address audiences, we are asked to create all emails and social platforms.

Approach

Submissions that provide a candid, eye-opening look at diversity of farming today. Judges will choose the top 30 submissions, from which 2 grand prize winners will be selected via a bracket-style, social-based vote. Ogilvy will partner with the two winners to create a polished, professionally produced story.

Our usage realities for the content produced are as follows: Internet (Website, social, Youtube).